How a Small Business List Directory Can Grow Your Company
In today’s digital era, people use search engines like Google, Bing, or Yahoo to find the right products or services for their needs. How can you use this knowledge to increase your business’s brand awareness and attract customers? The first thing you should think about is your online presence and how it can benefit your company.
As a small business owner, you can do a lot to ensure that your company ranks higher on these search engines. Partnering with a small business list directory can provide more benefits and reach that you cannot achieve alone. Directories like Natural Product Guide put your company on the map and maintain your company’s high ranking for years to come.
Here are four ways registering with a directory can boost your business.
Search Engine Optimization (SEO) is a content marketing strategy that uses specific tools and practices to improve web pages, including:
● Using proper keywords in your page title and URL
● Creating tags and meta descriptions
● Optimizing any images that you plan to use on the page
Adding in these crucial elements raises your ranking on search engines. Your website has a better chance of landing on the first page of search results, where new customers can find it.
SEO is a great way to grow your online business because it gets your website to the first page on Google. Studies show that 93% of all searches never click to the second page. However, it can still take about six months to see your placement change on Google.
You will see quicker results when you list your company in small business list directories. These websites have pre-existing SEO strategies, so they elevate your site’s ranking faster by mentioning your company and linking to your website. They have a larger marketing budget, allowing them to rank higher in searches, which benefits your company.
These list directories do more than share your business with potential customers. They also unintentionally share your information with other smaller list directories. Smaller directories create their listings by taking details from bigger directories. As a result, you may discover that your listing appears in multiple places online after registering with one directory.
Seeing your listing on other directories is a great way to expand your online noticeability. However, if your listing is inaccurate or out of date, it can affect how people view your company.
Suppose your small business pops up in a list of businesses with incomplete contact information. In that case, potential customers will not waste time trying to contact you. Instead, they’ll go to one of your competitors. Similarly, if the information on different platforms is inconsistent, about 80% of potential customers will think your company is untrustworthy.
Consistently checking your listings prevents imperfections in your information and provides reliable and factual details about your company.
Accurate information on your listings also helps build your brand recognition. When potential customers browse listings, they see your business name, contact information, and a short description of your products and services before they even click. The more people scroll past your listing, the better the chances of someone clicking on your listing and choosing to do business with your company.
Choosing the right small business list to be a part of is crucial since it determines who sees your listing. People use different listings to find products and services, so keep in mind your target audience. Listing your business in the right directory is crucial to building brand recognition with your ideal customers.
For instance, if your company produces natural products for health and skincare, you want your company listed on a directory like Natural Product Guide. Since the people scrolling this directory are looking for natural and organic items, your company will be in higher demand on this list.
It’s not just your ability to reach your target audience that should be your main concern when deciding where to list your company. You’ll want to build your brand awareness on a reputable site. The directory’s good reputation will ensure that many people rely on it to get them the information they need.
On the flip side, if people see your company in a lower-level or untrustworthy business directory, they may assume your company shares those qualities.
Building brand recognition and improving SEO ranking through small business list directories also increase your chances of appearing in voice searches.
In recent years, studies show that 71% of all consumers would rather search by voice than by typing. Voice searching has become more popular, especially on mobile devices. It creates a hands-free experience while driving, cooking, or doing chores.
When your company pops up as a result in voice search, more people become aware of your services. However, mobile devices will only display the top three search results. To appear in those coveted top results, your listing needs more than just a consistent and accurate name, address, and phone number.
Search engines want to display as much information as possible to people who search. When you list your business in a directory, you provide Google and other search engines details about your company’s location, size, products, services, and more. The extra data makes your company more trustworthy more likely to be at the top of the search.
Small businesses count on small business list directories to give their companies the exposure that will help them to grow. At Natural Product Guide, we direct consumers to small companies that deliver holistic services and natural products, from health and nutrition to beauty and other cosmeceuticals.
We connect potential customers with small businesses in a variety of industries, including:
● Groceries: Products found in these stores are farm-to-shelf, organic, and superfoods.
● Herbs and medicinal products: Natural oils and hemp-derived products balance the body and relieve unsettling feelings like nauseousness.
● Literature and media: Live radio and podcasts share information on how to live a healthier lifestyle.
● Packaged food: Natural products like these are perfect for use on the go or to supplement a home-cooked meal.
● Pet products: These items do not contain pesticides, GMOs, or heavy metals and are safe to use on your pet, including organic pet shampoos and conditioners.
● Services: Discover a list of companies that want to help natural small business owners with social media marketing and sales.
When it’s time to expand your small business and improve your SEO, consider registering your company at Natural Product Guide. When you join our small business list of trusted brands, we’ll help you reach an audience that appreciates what you have to offer on their path to health and wellness.
Sign up on our website or call us at (561) 306-4740. If you would like to learn more about the companies that already use our services, browse our listings today!